• Market and customer research

At pillars, we are able to utilize multi-method, behavior-focused techniques and approaches to give a tangible direction to create change in the marketplace. Our market research will help understanding critical consumer trends and marketplace shifts for a successful expand into new markets.

• Marketing planning and strategy

Incorporating market research, audits and planning sessions into an effective action plan with development goals. The action plan includes:

• Customer service plan.
•  Business offering.
• Service development.
• Communication plan.
• Sales plan.

• Market segmentation

Develop new market breakdown strategies based on the demanded service for each economic environment. Furthermore, combine new     developed strategies with traditional implemented segmentation methods that include:

• Demographic segmentation.
• Behavioral segmentation.
• Psychographic segmentation.
• Geographic segmentation.

• Customer assessment

 Promote modern techniques for the sake of understanding consumer psychological behavior and lifestyle in order to identify a clear   customer target and successfully meet their needs with firm’s services and products. Methods used to evaluate customer potential:

• Mystery shopping: improve business customer experience through evaluating the quality of services by acting like actual customers. Mystery shoppers will observe customer service and sales staff behavior and techniques in a service or retail location.

• Product testing and investigating: send out or present sample products to a various choice of customers to get feedback and recommendation.

• Performance and customer needs analysis: analyze customers whose satisfaction is critical and determine what will produce that satisfaction for them by communicating directly with the customer.

• Other marketing services:

• Branding and repositioning: study and analysis of major changes within the business and the need for repositioning. Also, develop long-term and short-term strategies for a successful repositioning.

• Competitive audit: research and track business competitors to discover their techniques and strategies to gain a competitive advantage.

• SEO (search engine optimization) audit: research and analysis of the technical structure of a business webpage. SEO audit will help understanding what type of content will help business website to get noticed by the research engine